As Black Friday gets closer, it's prime time for skincare brands to prep email campaigns.
The holiday shopping season kicks off soon, and a solid Black Friday email can skyrocket sales. Here are 7 Black Friday email examples to inspire your campaigns and draw shoppers to your online store.
7 Black Friday Email Examples
#1 - To the point
Type of Email: This is a straightforward Black Friday Email aimed at announcing the Black Friday sale. Its direct approach is to inform subscribers about the discounts available during the Black Friday weekend.
Subject Line:
Black Friday Skincare Steals 🚨
Preview Line:
It's HERE. The skincare sale you've been waiting for.
Body Copy:
Unlock our annual Black Friday/Cyber Monday sale to discover unbeatable prices on all your skincare essentials. Your journey to radiant, flawless skin just got a whole lot more affordable. Act fast, your skin's favourites are waiting!
CTA:
Shop Now & Save Big
#2 - Natural Skincare
Type of Email: A Black Friday Email Campaign focused on promoting natural skincare products, emphasising the botanical benefits and ethical aspects of the range.
Subject Line
Black Friday Bloom🌸
Preview Line:
Big savings on plant-powered skincare
Body Copy:
Explore our nature-inspired skincare range, lovingly crafted with powerful extracts to enhance both your skin and wellbeing.
Our formulations work in harmony with nature, ensuring a gentle yet effective nourishment that your skin will adore.
This Black Friday/Cyber Monday, take a step towards a better tomorrow by embracing the pure essence of botanical skincare, now available at special prices.
Our commitment to natural beauty is your pathway to radiant skin, all without compromise.
CTA:
Discover Nature’s Bounty Now
#3 - Luxury Skincare
Type of Email: Targeted Black Friday email highlighting the premium and luxurious nature of the skincare range on sale.
Subject Line:
Premium Picks, Dream Prices 🛍️
Preview Line:
Black Friday to elevate your skin ritual.
Body Copy:
Indulge in the epitome of skincare opulence with our exclusive Black Friday/Cyber Monday deals.
Our luxury collection is about more than just products—it's a ritual, an experience, a journey towards the epitome of self-love.
CTA:
Shop Luxury Here
#4 - New Product Launch
Type of Email: Announcing Black Friday sales with a twist by introducing a new product. An enticing way to let customers know about the new arrival and encourage holiday shopping.
Subject Line
Latest Arrival + Cyber Deals 🎉
Preview Line
Be the first to explore and save!
Body Copy
We're thrilled to introduce our newest addition: {insert product and benefits}.
What's even better?
It's part of our Black Friday/Cyber Monday promotions!
Level-up your routine with our new {insert product} and incredible savings.
CTA:
Shop Now
#5 - Seasonal (Summer/Winter Transitions)
Type of Email: A Black Friday email strategy centered around transitioning skincare routine with the changing season while utilizing the Black Friday discounts to make these purchases.
Subject line
Black Friday Alert: Seasonal Skincare Saving
Preview Line
Transition with seasonal skincare picks!
Body Copy:
The transition to summer/winter, it's the perfect time to adjust your skincare routine.
Discover our seasonal skincare essentials at amazing discounts during our Black Friday/Cyber Monday sale.
{Here, you can insert some seasonal product recommendations. For example, a richer moisturiser for the cooler months or a hydrating serum for summer}
CTA:
Get Seasonal Essentials Now
#6 -Most Popular
Type of Email: Sharing the top-rated products with Black Friday Discounts, creating a sense of trust and community around the brand’s offerings.
Subject Line
5-Star Skincare: Sale Alert!
Preview line
Your skincare favourites are now on sale!
Body Copy:
Explore our top-rated skincare essentials curated meticulously based on glowing reviews and endless love from our community.
This Black Friday/Cyber Monday, enjoy incredible deals on products that have proven to charm many. It's time to uncover why these beauties are all the rage!
CTA
Shop Your Favourites Now
#7 -Skincare Bundles
Type of Email: Promoting bundled products at discounted prices as a part of the Black Friday deals, ideal for gifting or personal indulgence.
Subject Line
Black Friday Bundles: Skincare Sets on Sale
Preview Line:
Delightful discounts when you bundle.
Body Copy:
Why settle for one when you can have a bundle?
Discover specially curated skincare sets at unbeatable prices this Black Friday/Cyber Monday.
Each bundle is a journey towards radiant, flawless skin. With such amazing deals, it's the perfect time to pamper yourself or gift a loved one!
CTA:
Discover Skincare Bundles
5 Tips for a Successful Black Friday Campaign
Early Planning
Start planning your Black Friday campaign well in advance to ensure a seamless execution.
This includes having a clear Black Friday strategy, setting up email campaigns, and planning marketing messages tailored to your target audience.
Creative Black Friday Email Ideas
Brainstorm unique concepts that align with your brand identity. It could be revolving around a Black Friday theme or showcasing best Black Friday deals.
Engaging Email Marketing
Curate engaging Black Friday email campaigns that capture your audience's attention.
Craft catchy subject lines, for example: Black Friday Arrives: Unmissable Deals Inside as an example of a teaser of the sale. Use high quality images and animated GIFs in your Black Friday email designs to enhance engagement and click through rates.
Offer Genuine Deals
Ensure that the Black Friday deals you offer provide real value to your customers.
Whether it's a significant discount or a value-added bundle, authenticity in your offers can boost trust and sales.
Use Countdown Timers
Incorporate countdown timers in your Black Friday emails to create a sense of urgency and excite your email subscribers about the upcoming Black Friday sale.
Track and Analyse
Keep a close eye on the performance of your Black Friday email marketing strategies.
Analyse the click through rates, sales, and other metrics to understand what's working and what's not, enabling you to make informed decisions for future campaigns.
3 Ideas for Black Friday Deals for Skincare Brands
Value Bundles
Offer curated skincare bundles at a discounted price. It's a great way to introduce your customers to a range of products while providing them with a value deal.
Buy One Get One (BOGO)
Everyone loves a good BOGO deal. This Black Friday, offer a buy one get one free or buy one get one half off on select products to boost sales.
Gift with Purchase
Offer a free gift with every purchase above a certain amount. This not only encourages a higher spend but also provides an opportunity to introduce new products to your customers.
When is Black Friday 2023?
Black Friday 2023 is on November 24, 2023. It's the day following Thanksgiving Day in the United States and marks the beginning of the holiday shopping season.
Alternatives to a Black Friday Sale
Educational Content
Instead of a sale, provide valuable educational content to your customers. This could include skincare routines, product usage tutorials, or tips for maintaining healthy skin during the holiday season.
Donation Drive
Encourage your customers to join you in a donation drive. A portion of the Black Friday proceeds could go to a charitable cause, resonating with customers who appreciate brands with a conscience.
Loyalty Points Boost
Offer extra loyalty points for purchases made during the Black Friday weekend. This will not only boost sales but also foster customer loyalty beyond the holiday shopping season.
Ecommerce Strategies for Holiday Season
Ecommerce Store Preparation: Ensure your ecommerce stores are ready to handle the traffic surge and have an awesome Black Friday email ready to dispatch.
Extended Sales: Extend Black Friday deals into a week-long sale to cater to late shoppers.
By methodically planning and executing your Black Friday email strategy, you'll not only provide value to your customers but boost your sales significantly during the holiday shopping spree.
Hello👋 I'm Elesha, The Skincare Writer.
I've created content for skincare brands since 2017 helping busy brand owners stay on top of their content creation.
My services include blog articles, email copy, social media captions, skincare product descriptions, and content strategy.
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