Your welcome emails play a pivotal role in setting the tone for your skincare brand's relationship with new subscribers.
In this guide, I'll cover some essential tips for crafting the perfect welcome email series tailored specifically for skincare brands. Plus, I'll give you some email examples you can make your own.
Also, just so you know, this email contains an affiliate link 😸
Key Tips for Writing a Welcome Email for A Skincare Brand
Personalise Your Emails
In the skincare industry, personalization is everything. Personalised messages are crucial because people have different skin types, concerns, and goals.
Use your email marketing software to segment your new users based on these attributes.
Doing so can give your brand a warm welcome into their lives, making you more relatable and trustworthy.
Optimise for Mobile
It’s 2023, and the majority of emails are opened on mobile devices.
Ensure that all your welcome emails are mobile-friendly to increase your click-through rate. This includes high-quality images, links, and, most importantly, the layout.
Unreadable or poorly formatted emails can alienate potential customers.
Provide Contact Information and Links to Social Channels
Customer service contact information should be readily available. Also, offer links to social media pages for seamless multi-channel engagement.
How To Write a Welcome Message and Onboarding Email Series
📧 1st Email: Start with a Warm Welcome and Thank You
Your first welcome email should focus on extending a warm welcome to your new members. Use a catchy subject line for your welcome email subject.
Email Example:
Subject Line: Welcome to [Brand Name]! Let's Glow Together ✨
Hello [Name], Thank you for subscribing to [Brand Name].
We're delighted to have you as part of our community.
Get ready for expert skincare tips, exclusive promotions, and product highlights right in your inbox!
Yours in amazing skin,
{Brand Name}
📧 2nd Email: Introduce Your Brand and Value Proposition
This is your chance to write a welcome email that sets you apart.
Share your brand story and value proposition in the email body. This would be a great place to incorporate helpful resources like how-to guides or top-selling products, especially if you're an online store.
Example: Subject: Why [Brand Name] is Your New Skincare Best Friend
Hi [Name],
We believe in cruelty-free, sustainable skincare that actually works.
Here at [Brand Name], we've spent years researching the perfect formula for [describe skin issue].
Ready for your glow-up?
{Brand Name}
✨ Pro Tip: Share an Origin Story
Dive into your brand story and share an origin tale or a little-known fact. This adds authenticity and strengthens customer loyalty.
📧 3rd Email: Provide Value
Share helpful tips and helpful resources like skincare routines, how-to videos, or links to most popular blog posts.
Example: Subject: Your 5-Step Skincare Routine for Radiant Skin
Hey [Name], Do you struggle with [skin concern]?
Don't worry. Here’s a 5-step skincare routine designed just for you. [Insert routine or link to blog post]
Glow on,
[Brand Name]
✨ Pro Tip: Feature Customer Testimonials
Include social proof in the form of customer testimonials to build credibility and encourage customer retention.
📧 4th Email: Highlight Your Best Content
Compile a list of your popular blog posts, most-liked social media updates, or best-reviewed products to engage your audience.
Example:
Subject: Our Top Picks Just for You Hello [Name],
Can’t get enough of skincare?
Here are some of our most popular articles and products you might find interesting. [Insert links]
Keep glowing,
[Brand Name]
✨ Pro Tip: Curate Content Based on Season or Current Events
For example, if it's summer, highlight articles or products that deal with sun protection. Being topical increases the relevance and immediacy of your content.
📧 5th Email: Encourage Engagement
Finally, use your fifth email to encourage engagement. Ask for their feedback on your products, or invite them to join a loyalty program.
Example: Subject: We'd Love to Hear from You!
Hi [Name],
What do you think of [Brand Name] so far?
Your feedback is invaluable to us.
Also, have you considered joining our loyalty program? [Insert details]
Glowingly yours,
[Your Name]
✨ Pro Tip: Include an Exclusive Offer
An exclusive discount code or early access to a new product launch can make your new subscribers feel valued. Special offers can boost initial engagement and encourage first-time purchases.
Subject Line Tips
The subject line of your welcome email is often the first point of contact between your brand and a new subscriber. Think of it as the "front door" to the customer experience you're offering.
A compelling subject line is a must-have in your email marketing strategy.
Here are some tips and techniques that can dramatically improve your click-through rates and overall customer engagement.
Make It Personal
Adding personal touches, such as the subscriber's name, can give your welcome email subject lines an immediate boost.
Personal touches catch the eye, making your welcome email subject line stand out in a cluttered inbox.
Create a Sense of Urgency
Creating a sense of urgency with phrases like "Limited Time Offer" or "Last Chance" can drive quick actions.
But use this tactic wisely; you don't want to compromise the trust you’re building by making every email subject line about urgency.
Offer a Welcome Gift or Discount
Nothing grabs attention like the promise of a good deal.
Incorporate the offer of a welcome gift or discount code in your subject lines to encourage that all-important first click.
Keep It Short and Sweet
Remember that many of your subscribers will be reading your welcome messages on mobile devices, where long subject lines can get cut off.
Aim to keep your email subject lines under 50 characters for optimal visibility.
Test, Test, Test
Like any other aspect of your email campaigns, subject lines should be A/B tested.
Try out different phrases, lengths, and tones to see what resonates with your audience. Make sure to review metrics like click-through rates to measure effectiveness.
Set Clear Expectations
Make it obvious what the email is about.
Whether it's a welcome to the brand message, a free trial offer, or an invitation to join your customer loyalty program, the subject line should make the email's purpose clear.
Add a Splash of Brand Personality
Don't hesitate to infuse your subject lines with your brand's unique tone and character. Whether you're whimsical, serious, or somewhere in between, let that show.
This not only makes your subject lines more compelling but also reinforces brand consistency across all your future emails.
By following these tips, you're well on your way to creating subject lines that not only get clicked but also lay the foundation for a positive, long-lasting relationship with your new users.
Consider these techniques as part of your toolkit for developing an effective onboarding welcome email series that contributes to your overall customer loyalty and retention strategy.
Leverage High-Quality Images and Social Proof
The email body isn’t all about text; visuals matter too. Use high-quality images to showcase your products or demonstrate skincare routines.
Additionally, consider including social proof such as ratings or user-generated content to build trust.
✨ Pro Tip: Showcase Real User Before-And-After Photos
If your products have had a remarkable impact on users, showcase these transformations with before-and-after photos.
This not only serves as powerful social proof but also motivates new members to become loyal customers.
Designing Your Own Welcome Email Template
Consider the design layout of your welcome email template.
A cluttered or confusing design can turn off your new customers. On the other hand, a well-designed email template can significantly improve the click-through rate and make your email immediately more engaging.
✨ Pro Tip: A/B Testing Your Email Template Designs
Before settling on a design, perform A/B testing to compare different email templates. This will help you identify which designs resonate the most with your email subscribers.
Call-to-Action (CTA) Strategy
Your clear call to action can be the difference between a read and an ignored email. Make sure each email has one primary call to action that is easy to find and compelling enough to click.
✨ Pro Tip: Use Contrasting Colors for CTA Buttons
Make your call to action stand out by using a button color that contrasts with the email’s background. This small tweak can significantly improve click-through rates.
The Importance of Email Automation
Incorporate email automation tools to send out your welcome series.
This will ensure that the welcome message reaches the new subscribers at optimal times, thereby increasing the chances of them becoming loyal customers.
✨ Pro Tip: Trigger-Based Email Campaigns
Consider setting up trigger-based emails. For example, if a subscriber clicks on the free trial link but doesn’t complete the signup, a follow-up email can be automatically sent to nudge them toward completion.
There you have it—a guide on how to craft the perfect welcome email series for skincare brands, complete with email templates and pro tips.
These guidelines will help you make the most of your email campaign for new customers. Use these best welcome email examples to kickstart your customer loyalty program and make a lasting first impression.
Hello👋 I'm Elesha, The Skincare Writer.
I've created content for skincare brands since 2017 helping busy brand owners stay on top of their content creation.
My services include blog articles, email copy, social media captions, skincare product descriptions, and content strategy.
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